Work
Branding and art direction
In Q1 2024, BVNK embarked on a bold journey to redefine their brand, aiming to communicate fresh values that would position them uniquely within their industry. While their existing brand was already vibrant and disruptive, the new direction was about more than just standing out—it was about carving a distinct identity.
Branding, art direction and layout
This thought leadership piece was crafted to generate breakout media coverage and elevate BVNK’s brand narrative, positioning BVNK as a key player in the industry. By presenting robust, independently verified data and analysis, the report highlights the immense value stablecoins offer to businesses and the broader economy, illustrated through real-world use cases and compelling case studies featuring industry leaders.
Branding and art direction
Equals Money has the foundations of a strong fintech brand: a practical product, a clear customer need and a category where trust and simplicity really matter. The opportunity is to keep developing the brand so it feels more distinctive, consistent and memorable across marketing, product storytelling and commercial touchpoints.
Art direction and concepting
Design a series of DOOH and OOH assets for a nationwide Amazon Music campaign "ALEXA, PLAY".
The Amazon Music team wanted to promote the integration between Amazon Music and ALEXA voice functionality across Amazon speaker devices to help boost sales and awareness.
Design and art direction
Design a series of DOOH and OOH assets for a nationwide Amazon Music campaign "ALEXA, PLAY".
The Amazon Music team wanted to promote the integration between Amazon Music and ALEXA voice functionality across Amazon speaker devices to help boost sales and awareness.
Branding and art direction
During my time as Senior Brand Designer at Memrise, I played a pivotal role in refining their rebrand, which had been completed just two months before my arrival.
My primary focus was to streamline and integrate the brand concepts provided by the agency, transforming them into a cohesive, scalable, and consistent identity
Design, concept and animation
inspired by the dynamic visual style of Queens of the Stone Age music videos. Using simple, engaging performances combined with rotoscoping and Amazon Music’s vibrant brand colours, we crafted playful, eye-catching visuals that stood out in crowded social feeds. Each video was tightly synced to music, bursting with colour, movement, and personality — designed to resonate with a young, energetic audience and drive attention to the offer.
