Amazon Music

For this UK based intergrated campaign, our initial challenge was adapting the Amazon Music brand guidelines, originally crafted for digital formats, to work seamlessly across various out-of-home (OOH) print channels. My team and I tackled this by refining the colour palette to ensure it maintained impact and consistency in print.

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Collaborating closely with our copywriter, we crafted a series of straightforward voice commands to demonstrate how effortlessly users could ask Alexa to play music. We made these commands the focal point of our design, using the Amazon Music font in all caps to ensure they stood out and conveyed the core message clearly.

To amplify our designs, we developed a range of striking patterns, applying the refined Amazon Music colour palette to create bold, eye-catching visuals that were both disruptive and engaging.