Amazon
Company
Amazon
Industry
Ecommerce / Home & Lifestyle
Role
Senior Creative Lead / Art Director
Ownership
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Led art direction for Amazon Home across UK and EU4 markets
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Developed the creative approach, visual style and campaign toolkit
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Directed a multi-day shoot to create flexible lifestyle and product assets
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Created scalable assets across digital, campaign and retail touchpoints
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Worked with creative, production and marketing teams to deliver consistent multi-market rollout
Challenge
Create a flexible campaign toolkit for Amazon Home that could work across multiple European markets, product categories and customer touchpoints — while making everyday home products feel more aspirational, useful and emotionally engaging.
Solution
Led the art direction for a multi-day shoot, developing a scalable visual system that combined lifestyle storytelling, product clarity and adaptable layouts for UK and EU4 market needs.
Result
Delivered a suite of campaign assets that could be rolled out across multiple European markets, helping Amazon Home present its product range in a more consistent, premium and locally adaptable way.
Impact
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Created a scalable campaign toolkit for Amazon Home across UK and EU4 markets
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Delivered a large suite of adaptable assets across lifestyle, product and digital formats
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Helped create a more aspirational visual direction for everyday home products
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Supported consistent campaign execution across multiple European markets
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Balanced brand consistency with the flexibility needed for different products, formats and markets
