Amazon
Client
Amazon
Year
2017
Category
Interior
Type of Work
Art Direction
Branding
Concept
The task was to create 13 visual assets for the UK market and 21 for the EU4 (Germany, France, Italy, and Spain) to showcase the latest interior design trends. These images were designed to captivate and inspire Amazon customers, offering them stylish, aspirational ideas using products readily available on Amazon Home.
Partnering with the creative team at 79 Berlin, we embarked on a dynamic four-day photoshoot in Leipzig. Our goal was to produce 13 stunning images that each spotlighted a distinct interior design trend, focusing on elements like color, room layout, texture, and fabric.
To create a cohesive visual narrative, we selected a signature color for each shot, all set against the backdrop of a minimalist white room. The horizon line within each scene served as a crucial compositional element, anchoring the overall aesthetic.
These striking visuals were successfully rolled out across Amazon Home in the UK and the EU4, offering inspiration to a diverse European audience.
