Memrise

During my time as Senior Brand Designer at Memrise, I played a pivotal role in refining their rebrand, which had been completed just two months before my arrival.

 

My primary focus was to streamline and integrate the brand concepts provided by the agency, transforming them into a cohesive, scalable, and consistent identity.

As a leading language learning app with a wealth of video content, Memrise needed to captivate users visually. I introduced vibrant lifestyle imagery featuring real people to bridge static visuals and drive engagement with our video content.

Leveraging Memrise’s playful, hand-drawn aesthetic, I infused our campaigns—particularly CRM initiatives—with a sense of fun and energy, effectively bringing the brand’s lively experience to life and enhancing user connection.